Monthly Archives: February 2007

Making the most of your equity

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We took out a home equity loan earlier this year to pay off some of our debt and were able to lock in at a great fixed rate with no fees through our local bank. We consolidated our 2 car payments, and some other bills that we are no able to get some tax relief thanks to the interest. But we also took the loan knowing that we would be making double payments over the 10 year note. This way we were not incurring or extending our debt, but just simpy trying to accelerate the payoff. Check with your lender or bank for all of your options. And for even more calrity check out PersonalHomeLoanMortgages.com and check their great resources on questions to ask and what to expect.

Is your site optimized?

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To gain more search engine traffic you can focus on these three things to get you started. First, you need to know which keywords you are targeting. Don’t try and go after the most popular such as Advertising, as it will be next to impossible to compete against the corporate giants. Try and make it as specific as possible such as Advertising in Chicago, or Advertising Blogs. Next you will want to optimize your key word or words to your page. Don’t dump them all on one page, but spread them out. And never just load a page at the bottom with keywords, and then make them white so they blend in with the background. Even though your customers cannot see them, the search engines will, and they will consider that keyword spamming which will only count against you.

Lastly, find partner sites to link to you. Search engines view backlinks as votes for your site. Remember to be cautious of joining link farms, as they could potentially have a negative effect on your placement.