SEO on a Budget

By: Gen Wright

SEO, also known as Search Engine Optimization, is a process where you optimize your sites to rank well in the search engines. When you do it well, the rewards can be very attractive. However, there are some challenges ahead that you may need to overcome.

For example, it’s no secret that SEO consists of two important components – in-page optimization, and off-page optimization. In-page optimization means that you can make tweaks to your web page to ensure that your web pages are friendly to the search engines. Being friendly to the search engines help the bots to index and categorize your website, thus boosting its rankings. If the search bots have problems “deciding” the theme of your web page, you are in trouble.

Off-page optimization is more difficult to execute. It involves building as many inbound links as you possible can. But since you don’t own thousands of websites, you can’t possibly just snap your fingers and get all the other webmasters to link to you.

That is the basics of SEO. It’s that simple. You can outsource all your SEO activities if you like, but be forewarned that SEO services don’t come cheap. That’s because a lot of time and effort is required to build links. It’s not uncommon to find SEO packages costing thousands of dollars.

So what happens if you don’t have that kind of budget to spare? You can, of course, try to build links using various link building services. Your first challenge, is to locate these service providers.

Here is an example. Let’s say you have done your homework and you know that you need at least 2000 back links to beat the competition and rank well in the search engines. If you are going to outsource your link building activities, how much will that cost you? At $1 per link, you will need to spend $2000 before you can see the results that you want.

Or, you can try to save money by using article submission or web directory submission services. Suppose you buy a web directory submission package at $20, and your service provider submits your website to 500 directories. At 50% approvals, you will get 250 links. That works out to be just $0.08 per link. That’s quite a substantial saving compared to links that cost $1 or more.

When you use a combination of article submission and web directory submission services, you get very good results, at a fraction of the cost. So never just sign up for an SEO package if you are on a tight budget. As for a breakdown of the services to see what is being done to build links to your site. That will help you save money, and instead of spending thousands of dollars, you’ll probably just end up spending several hundred dollars.

Article Source: http://contentsgeek.com

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Don’t Become an Affiliate Marketer Yet!

By: Elle Dixey

Thinking about becoming an affiliate marketer? Don’t do it just yet. You’ll want to learn how to do it from the ground up and from the right sources.

It seems as though everyone wants to be an affiliate marketer these days. There are so many “gurus” out there selling products that promise to teach you how to do it. While all of these products have disclaimers on them, the general feeling is that you can get rich almost overnight doing affiliate marketing. The fact is that many of these people make a living selling these how to make money products.

Being an affiliate marketer is a great business if you know how to do it correctly and this book will teach you everything you need to know. If you only have a basic knowledge of what it is, affiliate marketing is an arrangement between you and a company that sells products online. There are many companies that use affiliates that you will recognize, as they also have regular stores. Companies such as Macy’s, Dell, and Wal-Mart are just a few of the thousands who use affiliates. Think of an affiliate marketer as a salesperson for a company. You, as the affiliate, sell their products and receive a commission for doing so.

What you make is usually a percentage of the purchase price that the online customer pays. How do you get people to buy the company’s products? Simply put, it is up to you. You will have to promote the products and perhaps advertise them, and you also have to learn which companies have the best items to promote. As you might guess, a high commission payout might mean the product might be harder to sell.

Is affiliate marketing for you? You have time to find out. You can start doing it part-time, and if you like it and make money, you might end up quitting your day job. If you are recently retired and looking for a way to make money, or someone who is at home with small children, affiliate marketing would be an ideal job for you. Or maybe you are someone who wants to be their own boss? Many people who start affiliate marketing and become successful do it because they are desperately tired of the 9 to 5 routine and having a ceiling on their income. Some people do it just to make extra money. Mostly it’s about freedom. The freedom to do what you want and work when you want.

Article Source: www.contentsgeek.com

Elle Dixey is an experienced Affiliate Marketer with a background in Real Estate and Interior Design. She recommends only one book over all others to learn how to be a successful Affiliate Marketer. This book is The Super Affiliate Handbook by Rosalind Gardner and has absolutely everything you need to know about becoming a successful affiliate marketer. Check it out today at www.affiliate-marketing-made-simple.com You’ll be glad you did!