Here are some basic rules to follow when starting to advertise1) Focus on what benefits the buyer, not features.
2) Know your customers.
3) You don’t have to spend hundreds of dollars on advertising – there are plenty of low cost and no cost ways to market and advertise your business effectively. Such as using Banner exchanges, and traffic exchanges. There are a ton of Free to Post sites that will help create a buzz.
4) Always keep your message the same in all your communications. Branding is the key.
5) Always ask for the sale.  

8) Create a sense of urgency for your customers to act

9) Focus on buyer benefits and not on product features, it’s not about YOU!