As a marketer and entrepreneur, sometimes it’s very easy overlook the simple things that are right there in front of you. But if you can collect these nuggets along the way like a modern Pac-Man, and make them part of your marketing plan, they can make a big difference over time.

This is a crazy simple little tactic for LinkedIn marketing I want to share with you men that takes literally a minute but can mean the difference between someone checking out your blog or website and not.

Here are the quick steps:

1. Go to your LinkedIn profile and click on Edit Profile.
2. Go to Websites
3. The screen comes up for you to add your websites and by default it says ‘My Website’ – click there to change that title to ‘Other’
4. That will provide you with an two open boxes. The first is called ‘Website Title’ – this is the key and where you should get a little creative. Create a title here with more of a call to action to your target market – for example for my blog I wrote: For Men Who Are Marketers. That makes it much more interesting and enticing to click on than simply My Website or My Blog to which I reply, “Who Cares?”
5. The second box is called ‘URL’ and that where you’ll put your URL obviously.

There you have it. A minute of your time and you’ve shifted a key piece of your profile to be target market-centric instead of being about you, and that my friend is what marketing is all about.

Michael Van Osch is Founder and CEO of thinktank:men, a company and online destination dedicated to helping men grow their businesses and careers to levels they never thought possible. All that combined with the leadership to become the man you always wanted to be.