SEO, Internet Marketing and Mentoring
Google to test airwaves
In a move to expand their services for their advertisers Google will be expanding to the radio airwaves. This is an interesting move in that radio is going through some major changes in order to compete with satellite. With the move to High Definition radio, this may be an avenue that will appeal to some advertisers and give them more avenues to selectively target their audience. The uptake of HD radio remains to be seen if consumers will trade in their radios to the new more expensive models.
| Print article | This entry was posted by Admin on December 1, 2007 at 10:15 am, and is filed under Technology. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 3 years ago
HD Radio is a fraud and a failure – consumers are totally apathetic, as sales of HD Radios have been anemic. HD Radio/IBOC causes adjacent-channel interference and has only 60% the coverage of analog. The HD channels will have commercials, so just more of the same junk.