Google to test airwaves
In a move to expand their services for their advertisers Google will be expanding to the radio airwaves. This is an interesting move in that radio is going through some major changes in order to compete with satellite. With the move to High Definition radio, this may be an avenue that will appeal to some advertisers and give them more avenues to selectively target their audience. The uptake of HD radio remains to be seen if consumers will trade in their radios to the new more expensive models.
December 15th, 2006 at 3:57 pm
HD Radio is a fraud and a failure - consumers are totally apathetic, as sales of HD Radios have been anemic. HD Radio/IBOC causes adjacent-channel interference and has only 60% the coverage of analog. The HD channels will have commercials, so just more of the same junk.