In a move to expand their services for their advertisers Google will be expanding to the radio airwaves. This is an interesting move in that radio is going through some major changes in order to compete with satellite. With the move to High Definition radio, this may be an avenue that will appeal to some advertisers and give them more avenues to selectively target their audience. The uptake of HD radio remains to be seen if consumers will trade in their radios to the new more expensive models.